WOW Skin Science Names Vikas Lal as CFO to Lead Financial Operations
- ByStartupStory | June 14, 2023
Renowned FMCG Beauty and Wellness brand, WOW Skin Science, has recently named Vikas Lal as its new Chief Financial Officer. Lal’s appointment signifies the brand’s commitment to achieving financial excellence across WOW Skin Science, WOW Life Science, and Body Cupid. In his new role, Lal will spearhead financial operations, controllership, financial planning and analysis, and strategic finance and business partnering, fortifying the brand’s financial foundation. With this strategic move, WOW Skin Science aims to further strengthen its position in the industry.
Vikas Lal, a highly accomplished finance professional with more than 20 years of experience in the FMCG and consumer durable/appliance industry, joins WOW Skin Science as a valuable asset. Throughout his career, Lal has contributed significantly to the success of renowned brands like Coca Cola, Pladis Global (McVities Biscuits), Groupe SEB India (Tefal and Maharaja Whiteline), and OLA. His expertise spans various finance functions, including Sales Commercial, Factory Finance, Corporate Finance, and Business Planning. With his extensive background, Lal is poised to make a significant impact as ChiefVikas Lal, CFO, stated, “The key to a brand’s growth is rooted in its analytical approach to strategic expansion and willingness to take calculated risks and WOW Skin Science tops the list when it comes to disruption in that space. I have followed the brand’s journey from the outside and now as part of this robust team, I am excited about the glorious future we are building. In my new role, my objective will be to foster a financially secure culture that places a premium on the performance and reliability of the company’s data that will drive the brand’s worth and expansion plans. Financial Officer at WOW Skin Science.
Vikas Lal, CFO, stated, “The key to a brand’s growth is rooted in its analytical approach to strategic expansion and willingness to take calculated risks and WOW Skin Science tops the list when it comes to disruption in that space. I have followed the brand’s journey from the outside and now as part of this robust team, I am excited about the glorious future we are building. In my new role, my objective will be to foster a financially secure culture that places a premium on the performance and reliability of the company’s data that will drive the brand’s worth and expansion plans.
Mrunmay Mehta, Chief Operating Officer for WOW Skin Science, said, “I am delighted to welcome Vikas in the leadership team. Vikas is a seasoned finance professional who has donned the CFO hat in the past as well. Vikas will play a key role in developing a culture of frugality, making our business cash-efficient and future-ready to navigate the turbulent external context with an aim to IPO in the next couple of years.”
Manish Chowdhary, Co-Founder of WOW Skin Science, commented, “We are delighted to welcome Vikas as our new CFO. We have full confidence in his ability to make a significant contribution to our team. We look forward to collaborating with him and benefiting from his insights as we develop a sustainable and robust financial strategy for WOW, both in the short and long term.”
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