Salty, the Fashion Accessories Startup, Secures Funding from Startup India Program
- ByStartupStory | May 23, 2023
Salty, an emerging fashion accessories brand, has been introduced by a team of ambitious entrepreneurs – Twishaa Gupta, Sonaal Goel, Kanishka Garg – who are alumni of renowned institutions such as LSR, ISB, and SRCC. This innovative brand has swiftly garnered attention for its top-notch accessories, featuring trendy designs at budget-friendly prices, revolutionizing the fashion industry.
Salty, the rapidly growing fashion accessories brand, has garnered a substantial customer base within a short span of time. It has emerged as a favored brand among fashion enthusiasts seeking trendy accessories. Salty offers an extensive collection of accessories, encompassing earrings, necklaces, bracelets, and more. Furthermore, the company has plans to expand its product line to include men’s accessories in the near future.
Salty’s captivating designs serve as a significant attraction for its customers. The brand prides itself on offering a diverse range of trendy designs suitable for any occasion. From bold statement earrings to elegant necklaces, Salty caters to a wide audience. The founders emphasize their unique selling proposition (USP) of delivering the latest trends that align with the preferences of today’s customers. In fact, Salty introduces fresh designs on a weekly basis, ensuring customers always have something exciting to anticipate.
Speaking at the launch, the founders said that “What truly sets Salty apart from other fashion Accessories brands is their focus on quality. All of our products are made with good quality materials that will not tarnish easily, and the best part is Salty is able to deliver these high quality accessories at very pocket friendly prices. We believe that in this world of fast changing trends, being fashionable shouldn’t necessarily mean burning a hole in your pocket.”
Salty has garnered further acclaim by being acknowledged under the esteemed Startup India Seed Fund Program, where they were granted a substantial funding of 5 million. This financial support serves as a testament to Salty’s dedication to revolutionize the accessibility of fashion accessories. The brand’s rapid rise in the fashion industry is evident, thanks to its combination of budget-friendly prices, fashionable designs, and unwavering commitment to quality. Salty is swiftly becoming the preferred choice for budget-conscious fashion enthusiasts, solidifying its position in the market.






