Amazon Fashion India unveils ‘Next Gen Store’, India’s first of its kind
- ByStartupStory | April 28, 2023
Catering exclusively to Gen-Z customers, the newly launched store features a diverse collection of more than 200 fashion brands from both domestic and international markets. The recently launched “Next Gen Store” is a one-stop-shop for Gen-Z customers, featuring a wide range of apparel, accessories, smartwatches, sneakers, sports shoes, and high boots from more than 200 leading fashion brands, including Levi’s, Souled Store, Mars, Lacoste, Crocs, Timex, Myglamm, Only, Vero Moda, Tommy Hilfiger, Jack & Jones, And, Fastrack, Fossil, Puma, Adidas, L’oreal, and many others.
In a statement, Saurabh Srivastava, Director and Head of Amazon Fashion India, expressed his excitement for the launch of the “Next Gen Store,” highlighting that Gen-Z customers are bold and empowered, valuing technology and convenience. The store aims to meet the demands of this demographic with a one-stop-shop for fashion and lifestyle products, available at the click of a button. Amazon Fashion India is proud to offer this first-of-its-kind storefront dedicated to Gen-Z in India.

Amazon will provide a wide range of fashion brands, styles, designs, and fittings to cater to the evolving fashion needs of Gen Z at affordable prices. The e-commerce giant plans to promote the “Next Gen Store” through collaborations with over 100 Gen Z influencers and content creators on social media and Amazon Live, as it aims to become a one-stop-shop for all fashion needs.
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