Bobble AI introduces Super a cutting-edge conversational commerce product
- ByStartupStory | March 25, 2023
Bobble AI has recently introduced a new platform called Bobble Super, which enables users to make purchases directly from its AI-based keyboard. This innovative feature facilitates convenient access to various services, including food ordering, travel and ticket booking, and online gifting, on more than 100 renowned brands such as Swiggy, Redrail, Winni, and Garnier.
Bobble AI’s conversational commerce solution is powered by real-time triggered intents initiated by the user, in combination with a dedicated “Super Assist” Icon. The Super Keyboard application employs sophisticated intent detection technology that maps user intents across their smartphone usage, offering personalized product and service recommendations. This advanced feature provides users with a seamless and intuitive shopping experience.
Ankit Prasad, the Co-founder & CEO of Bobble AI, expressed his views on this new development, stating that the platform facilitates swift transactions for brands and business partners through non-intrusive prompts on the keyboard, similar to word suggestions. He believes that this marks the beginning of a new era in the history of e-commerce in India, and that Bobble AI’s innovative conversational commerce solution is set to redefine the industry, shaping the future of e-commerce.
Sahil Deswal, the Chief Marketing & Growth Officer at Bobble AI, highlighted the significant shift in the digital ads landscape, driven by the COVID-19 pandemic and the resulting permanent changes in consumer behavior and mindset. He emphasized that businesses are adapting to this shift by exploring powerful platforms that facilitate real-time intent-to-activation, leading to a global shift from e-commerce to social commerce to conversational commerce. According to a recent industry report, the estimated spend on conversational commerce is expected to reach $290 billion by 2025.
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