News Update

Flipkart And Myntra Partner With Canopy To Extend Sustainability Commitment

• BySheetal Sidhu     |    July 22, 2021

Ecommerce major Flipkart Group and Myntra on Thursday said they have partnered with not-for-profit environmental organisation Canopy to extend their sustainability commitment to move towards sustainable packaging and material sourcing. As signatories of Canopy’s Pack4Good (packaging) and CanopyStyle (fashion) initiatives, the two Flipkart Group companies will shift towards sustainable sourcing of forest-derived products and pilot alternative next-generation solutions to transition away from forests for raw materials, a statement said. Flipkart and Myntra recognise the role of the world’s forests in maintaining climate stability, preserving biodiversity, and protecting the rights of Indigenous communities,” it added.

Flipkart and Myntra will, over the next three years, focus on activities like exploring sourcing/designing of reusable/refillable shipping boxes to reduce corrugated paper and paperboard and encouraging the use of recycled, reusable and/or FSC-certified paper and packaging. The partnership will also focus on sourcing products with responsibly sourced man-made cellulosic fibres. The partners will also look at designing and implementing ecommerce, shipping, display, and wrapping systems that minimise the use of packaging materials, increasing utilisation of recycled materials in packaging, and utilising reusable packaging systems for intra-business applications.Flipkart and Myntra will also increase the use of digital communication, marketing, and accounting systems, adopt best practices including researching and applying emerging and circular economy innovations, and increase the use of responsibly sourced man-made cellulosic fibre for in-house products including rayon/viscose, lyocell, and modal, the statement said.

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