News Update

Vijay Sachidanand appointed COO of Niro

• ByStartupStory     |    March 15, 2023

Vijay Sachidanand has been named as the new Chief Operating Officer (COO) of Niro, an embedded finance provider that serves consumer internet platforms.

In his new role, Sachidanand will oversee Niro’s business operations and lead the development of its products, as the company aims to strengthen its financial services, including credit. With over 25 years of experience in general management and product leadership, Sachidanand has primarily worked in fintech startups at their early stages.

During his tenure as a member of Gain Credit’s executive management team, Sachidanand held the position of General Manager for Drafty, an online consumer lending business based in the UK. He later co-founded Synapi, a ‘Software as a Service’ startup within Gain Credit, and served as its CEO.

Sachidanand earned an MBA from the London Business School and completed his undergraduate studies in both business and engineering at the University of Pennsylvania.

Sachidanand expressed his belief in the potential of “embedded finance as the future of global fintech, particularly in India, where there is a large, highly digitised, yet largely underserved consumer base. Niro has made significant strides in expanding credit access to over 200 cities in India in the past year alone, with tailored solutions for both platforms and borrowers. Sachidanand is excited to be joining Niro at this crucial stage of its development and is eager to help guide the company through its expansion and beyond”.

According to Aditya Kumar, the CEO and co-founder of Niro, “Sachidanand’s extensive experience as a general manager and product leader in fintech, where he has successfully scaled technology and credit businesses, will be invaluable to Niro’s growth trajectory in the coming years”. Kumar expressed excitement in working with Sachidanand to further expand Niro’s offerings and continue its upward momentum in the FY23 and beyond.

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