Fire-Boltt broadens its market footprint in Southeast Asia
- ByStartupStory | January 20, 2023
The entry of Fire-Boltt into the Southeast Asian market is announced. To launch its activities in Singapore and Vietnam, the company has joined forces with SmartechSG Private Limited. The move is a result of Fire-ambitious Boltt’s aspirations for growth and international expansion. Recently, Fire-Boltt also entered the UAE market, where the full line of its products was met with a fantastic reception.
“International expansion has always been one of the priorities of Fire-Boltt, especially now with the start of home-grown production under the “Make in India” initiative,” Arnav Kishore, Founder & CEO at Fire-Boltt, said in a statement.
For the beginning of its activities in Vietnam and Singapore, the business has collaborated with SmartechSG Private Limited.
The wristwatch company also stated that it will first only sell its products on the top e-commerce sites before progressively entering the offline market.
“We have handpicked our top-selling products like Visionary, Invincible, anong others, in line with the research we carried out in these markets. We have also carried out changes to the display screen, language availability, marketing messaging & even packaging to be suitable for each of these markets,” Aayushi Kishore, Co-Founder, Fire-Boltt, said in a statement.
Additionally, the business has entered the UAE market.
According to a Counterpoint research report, Fire-Boltt became the wearables category’s fastest-growing brand in the Indian market in Q3 2022, expanding by 400% (year over year).
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