Meta overturns gender targeting advertisements for teenagers
- ByStartupStory | January 11, 2023
On Tuesday, Meta announced the removal of gender as a targeting option for advertisers. It is being taken to tighten the advertising policy for young users, particularly teenagers
Meta informed that beginning next month; advertisers will only have access to the age and location data of teens globally.
“Beginning in February, advertisers will only be able to use age and location to reach teens; we are removing gender as a targeting option.”
“We recognize that teens aren’t necessarily as equipped as adults to make decisions about how their online data is used for advertising, particularly when it comes to showing them products available to purchase.
“For that reason, we’re further restricting the options advertisers have to reach teens, as well as the information we use to show ads to teens.”
Furthermore, any previous engagement by teenagers with Meta’s subsidiary applications will have no effect on the type of ads they see.
Starting in March, teens will have more say over the types of ads they see on their feeds. Ad Topics Controls, an existing feature on Meta, will allow teens to select their preferences and control the ads.
Currently, Meta does not allow minors to see advertisements for alcohol, financial products, or weight loss products.
As per sources, Meta has changed its policy in response to allegations that it is a harmful platform for your users.
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