‘Spotlight North East’ Storefront Launched By Amazon
- BySheetal Sidhu | July 14, 2021
Amazon India has announced the launch of the ‘Spotlight North East’ storefront on its marketplace. The storefront will enhance visibility of unique local products and hidden gems from the region and showcase them to millions of Amazon customers across India, a statement said. Customers will be able to discover unique products from the region such as Chakshesang Shawls from Nagaland, Muga Silk from Assam, different types of weaves like the Moirang Phee from Manipur, varieties of teas and spices like the Mizo Chilli, amongst others, it added.
The programme aims to bring 50,000 local artisans, weavers, and small businesses from North East region online by 2025, and boost exports of key commodities like tea, spices and honey from the region.Amazon will also enable the participation of artisans and weavers from the region in key sale events through the year and help generate demand for their products from customers across the country, the statement said. The Spotlight North East programme has been designed to boost the local economy, create jobs, and accelerate financial inclusion and empowerment of women across the eight states of the North East region of the country, it added.
“We are excited to launch a dedicated Spotlight North East storefront on Amazon.in showcasing region’s unique handicrafts, handlooms, and GI products to customers across India. This is part of the Spotlight North East programme announced recently at Amazon Smbhav 2021 and is aimed at enabling MSMEs like artisans, weavers, local shops from the region with technology and ecommerce to reach customers across India and the world,” Amit Agarwal, Global Senior VP and Country Head, Amazon India said.
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