After Ratan Tata, Niranjan Hiranandani backs senior citizen start-up, Goodfellows
- ByStartupStory | November 18, 2022
Niranjan Hiranandani, founder, and CEO of the Hiranandani Group has participated in a seed fundraising round with Shradha Sharma, founder, and CEO of Your Story, in Goodfellows, a start-up that gives older seniors companionship. Both investors will serve on the advisory board of the company.
Ratan Tata also invested in the company earlier this year, in August. The funds will be used to expand operations in Mumbai as well as services in cities such as Pune, Kolkata, and Bangalore.
“Goodfellows has understood the problem, looked for a solution and worked out a concept around it. This is what makes it wonderful and unique. It is a concept needed in today’s world” said Niranjan Hiranandani.
The company also intends to put its corporate offerings to the test with its first corporate contract. “I believe some startups are meant to purely impact a community in a positive way, and Goodfellows is a great example of that. As someone who is in entrepreneurship to create impact more than anything else, I am happy to see Shantanu and his team go in this direction,” said Shradha Sharma. Goodfellows is a freemium subscription service. The first month is completely free. The firm charges a standard membership price of Rs 5,000 per month beginning with the second month, which may be modified based on retirees’ restricted budget.
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