Music Label T-Series joins hands with Hungama to foray into NFTs
- ByTejika Bajaj | January 25, 2022
Asia’s largest music label T-Series has recently partnered up with the entertainment company HEFTY Entertainment which is a division of Hungama to foray into the NFT (non-fungible token) space. This has been done in partnership with the leading platform for Ethereum scaling and infrastructure development- Polygon.
This partnership is based on the 20-year old association between the two brands, which will allow them to redefine the entertainment scenario across the globe. With this partnership, both the brands will leverage their extensive global distribution network and a diverse library spanning two lakh songs and 65,000 music videos across multiple Indian languages.
Commenting upon the most recent association between the two powerful entities, Bhushan Kumar, Chairman & Managing Director – T-Series commented, “We’re delighted to extend our alliance with Hungama, spanning two decades, and enable our community with access to the Metaverse. Having set the ball rolling, we look forward to expanding and enhancing the value of our content that leads to a further and rapid expansion of the global digital entertainment industry. We aim to offer a future full of potential, interactivity and collaboration for our communities around the globe.”
The partnership aligns with Hungama’s aim to explore and develop innovative ways to entertain and engage audiences across the world. Together with T-Series, the two shall redefine how content is created and owned as they remain a force to be reckoned with in the global music, gaming & film industry.
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