Why Auto Giants And Startups Are Marketing Electric Vehicles To More Mainstream Audiences
- ByStartupStory | January 3, 2022
The electric Nissan Leaf ad envisioned a world with flammable motors instead of cords and plugs, even alarm clocks, coffee markers, microwave ovens, and even dental drills. Ten years later, car brands are asking questions all at once. What if all cars are electric?
With prominent directors and celebrities, new showrooms and promotions, car brands continue to develop electric vehicle (EV) marketing to reach more mainstream audiences. But will strategy drive more lasting change?
Large companies and start-ups alike have announced many new strategies to accompany their commitment to new cars, new batteries and new sustainability, hoping to standardize on electric vehicles in the next decade. increase. General Motors aired an all-star cast Super Bowl ad. Ford hired a famous director of the Tokyo Olympics. Mercedes-Benz and startup Lucido have opened a new showroom in New York City to educate the market. Hyundai operates EV advertisements centered on Spider-Man.
This year too, electric vehicles are in the spotlight. Later this week, GM and BMW will unveil a new electric vehicle at the 2022 Consumer Electronics Show in Las Vegas. In February, Nissan will air the first Super Bowl commercial since 2015 to promote the Aria Crossover and the Z Sport Coupe. Monique Harrison, brand director of Mercedes-Benz USA, told Forbes in October. .. “Don’t expect to ride EQS on Fifth Avenue as you won’t live on Earth in the future, but the innovation and positioning of the series is about EQ products and how they work on Earth. Great for talking. “
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