Food Delivery Apps Swiggy and Zomato see highest orders on New Year Eve
- ByTejika Bajaj | January 3, 2022
Food delivery giants Swiggy and Zomato registered record high sales during New Year’s Eve given the recent rise of omicron cases and the subsequent curfews on late night outings. While people stayed in their homes, the food delivery partners cashed in on the opportunity and recorded a massive surge in sales volume.
While Zomato clocked in over INR 100 crore in Gross Merchandise Value (GMV; a measure of the number of orders booked over the platform) which is way more than the GMV it bagged last year which was INR 75 crore.
On the contrary, its rival Swiggy registered a 62% surge in the orders delivered and a subsequent 61% rise in the GMV as against the data of last year.
An interesting turn of events unfolded as the CEO of Swiggy and Zomato respectively took over Twitter to indicate the minute by minute update of the order summary. While Swiggy claimes to have crossed 2 million order at 9 PM, Zomato touched 2.5 million orders at 11:15 PM that day.
The delivery restaurants further announced that a majority of the orders that they received were through delivery apps and that the orders they clocked in were online were proportionately higher than in their offline chain outlet, thus marking it as the busiest weekend they’ve ever witnessed.
“The ongoing surge in the number of guests preferring to stay home (led to) a lower-than-expected turnout at some of the restaurants, which (in turn) led to increased online orders,” said AD Singh, managing director of Olive group of restaurants, which operates 15 brands such as Monkey Bar, Guppy and The Fatty Bao across six cities.
To ensure that the restrictions act as an opportunity in disguise, the food delivery apps allocated special incentives to their delivery partners to accommodate the influx of orders on the D-day.
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