India’s own consumer startup Vandelay expands operations internationally. targets revenue of INR 125cr in FY 2023
- ByStartupStory | December 31, 2021
Indian startup Vandelay, after successfully establishing itself in the Indian market, has now expanded its operations to Europe, notably the UK, Germany, Italy, Spain and France. Over the past year, the company has served 450,000 families with an average of 1,369 orders per day in India and has dominated the international market with over 6,000 orders per month in these markets. The company aims to achieve sales of INR 125 in the international market by the end of fiscal year 2023. With its successful entry into the European market, the brand also plans to expand its operations in the United States in the coming months. . Speaking about the startup’s expansion plans, KunalSaha, Director and Co-Founder, Vandelay said, “Currently 10% of the company’s revenue is generated from international markets, especially Europe and the United States. Ky. our operations in these regions to further develop the brand. India will remain our main market and as we grow the idea is to strengthen our team to support this expansion plan. We have ventured into the international market with our first massager launches and will focus on other product categories in the coming days. Our goal is to achieve a revenue of INR 125 in the next financial year.
Over the past year, Vandelay has experienced dynamic growth and is on track to increase its total revenue to over 70 crore INR in FY2122. The company has also ventured into the Indian healthcare sector and has expertise. on digital mining. a market space to provide customers with premium products, from medical and consumer devices for disease management, including COVID19, to nutritional products, home diagnostics and other mother-child products. Vandelay is on strong momentum and is focused on 100% growth in the current year using a hybrid business model (D2Ccumecommerce). The company works with small and medium-sized enterprises (MSMEs), using the Asset Lite model to manufacture products according to the company’s designs, specifications and standards and thus oversee the process from production to specifications. Export to quality inspection and pre-shipment inspection. Every product launched by Vandelay is certified by international and national regulatory authorities, based on requirements. Founded in June 2020, the brand has grown at an amazing rate thanks to its unique concept and has been able to process around 300,000 orders so far in the 202122 financial year.
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