GreenSat is using satellite imagery and tying up with institutional banks to serve the agricultural sector in India
- ByStartupStory | December 28, 2021
When visuals of the farmer’s protest in 2020 played out on 15-year-old coder Aarush Yadav’s screens, he started questioning if there was any way he could leverage technology to ease the lives of India’s ‘ann daata’ or food growers. His father, Deepak Yadav, an investment banker, was always interested in agriculture from a young age, having spent a large part of his childhood in the small towns of Madhya Pradesh.
Deepak had been exporting grapes and pomegranates to Europe for a few years, and could relate with the issues Aarush wanted to help solve for farmers. They teamed up together and launched Greensat Innovation labs
It also helps farmers understand which parts of their farmlands are not producing good yield, areas that have nutrient deficiencies, irrigation issues, and how to troubleshoot for all of them.
The reports are prepared in the local language of the farmers and are available to them free of charge, every 15 days.
GreenSats also has an agri-finance stack on top of the farmland assessment feature, which helps farmers apply for loans easily, and purchase insurance for their crops, among other things.
“Our vision is to provide complete integration of the food chain, i.e. the farmers, bankers, buyers and insurers, through an app-based technology which is completely free of cost for all farmers. We want to provide a faceless interaction between all the food chain elements with the use of modern technology,” Deepak said.
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