Google Pays Fine Of $268 Million To France Government
- ByStartupStory | June 8, 2021
The clash between Google and the French Government cost Google a fine of – wait for it – $268 million. This started last year, when a french news organisation Le Figaro raised a complaint that Google Ad Manager , the ad management platform of Google, was putting on biased advertisements favourable only for Google. They generated $147 billion revenue from this business, last year alone. And ofcourse the other ad platforms, publishers and organisations suffered a loss in their revenue.
Due to biases of the algorithm, Google’s ad platform was only promoting Google AdX where publishers and advertisers purchase and sell space. As directed by the French government, the fine would not suffice alone, they also have to make changes in their business model to satisfy their government. Isabelle de Silva, the chief of France’s antitrust, commented on the incident that, “ the decision to sanction Google is of particular significance because it’s the first decision in the world focusing on the complex algorithmic auction processes on which the online ad business relies.” As a chain reaction, this incident has alerted other country’s governments to keep an eye out for the various online ad platforms including Google.
Follow Startup Story
Related Posts
