Google in funding talks with e-commerce platform Meesho
Google has, reportedly, been in discussion to invest $50 million in Facebook-backed e-commerce platform Meesho. The instrudrial giant, however, is yet to make the investment.
Meesho is an Indian social e-commerce marketplace that connects suppliers and resellers with consumers through social media platforms and communication channels such as WhatsApp, Instagram, and Facebook. Suppliers sell their products to resellers who, in turn, connect with consumers and make a commission on every item sold.
Furthermore, approximately 80% of resellers on the platform are women, which is very much in line withMeesho’s aim to help women start business without any capital. The startup has allegedly fully recovered from the pandemic caused slump in business and achieved an all-time peak growth in the past few months.
As per analysts at Bernstein, “Social commerce has the ability to empower more than 40 million small entrepreneurs across India. Today, 85% of sellers using social commerce are small, offline-oriented retailers who use social channels to open up new growth opportunities.”
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