News Update

Mensa Brands invests in 10 D2C Startups

• ByStartupStory     |    October 7, 2021

Mensa Brands announces that it is partnering with 10 digital first companies. Mensa, India’s leading technology brand house, has invested in ten fashion, homeware and beauty brands, and the founders and their teams will be part of Mensa. 

Mensa’s vision is to collaborate and invest in digital brands and make them evolve exponentially. Over the next 3 years, Mensa will acquire more than 50 brands in categories such as home, garden, clothing, personal care and beauty. 

On the occasion, Ananth Narayanan, founder and CEO of Mensa Brands said, “We are excited to announce our partnership with ten remarkable founding teams who have created beloved digital brands. We are committed to advancing their journey  and working together to create disruptive global  brands in India. At Mensa, we are passionate about using technology to create digital brands  rooted in the delight of our customers.”

Partner brands include – 

• Karagiri, a one-stop destination for high-end designer sarees for the modern woman, based in Pune; 
• Priyaasi, a traditional and contemporary jewelry brand from Delhi 
• Dennis Lingo, a leading men’s casual wear brand from Mumbai t 
• Ishin, an ethnic women’s clothing brand from Mumbai 
• Hubberholme, an affordable men’s casual clothing brand from Delhi 
• Anubhutee, a handmade ethnic clothing brand for women from Jaipur 
• Helea, a smart home appliance company from Mumbai, focused on 

 IoT products 

• Villain, a  personal care company for men from Ahmedabad, 

These brands cover 5 cities and serve millions of customers in India and around the world. They are fast-growing, profitable category leaders poised to become top brands and household names. 

Mensa partners with brands with revenues between $1 million and $10 million. It focuses on top digital brands operating in a variety of categories, including fashion and apparel, home and garden, beauty and personal care, food, and others. Mensa claims to be fast and founder-friendly, and completes an end-to-end acquisition within 46 weeks. Mensa believes that e-commerce in India is at the inflection point of non-linear growth and  we can build global brands from India. 

Mensa has offices in Bangalore, Mumbai and Gurugram and plans to grow their team exponentially over the next few months, recruiting in growth, product, finance among others.

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