$7M raised by Just Dogs from Sixth Sense Ventures

• ByStartupStory     |    March 3, 2022

About $7 million raised by Just Dogs to create a full stack online experience for the pet parent from consumer-focused venture fund Sixth Sense Ventures. Just Dogs is an omnichannel retailer for pet products and services. The startup caters to 1.5 lakh customers and has a presence across 42 stores, says a statement. The chain has been the largest retailer, for major global brands like Pedigree, Royal Canin, Purina, etc.

The Ahmedabad-based startup was founded a decade ago by the husband-wife team of Ashish and Poorvi Anthony,  and has been bootstrapped for almost all these years. “Before the past year, raising funds in the pet category was not very easy because not many people were looking at it. It was mainly during the pandemic that people started paying attention as this fell under essential commodities,” said Ashish Anthony, Founder & CEO, Just Dogs

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