33&Brew raises Rs 20 Cr in Series A round led by Optimistic Capital
- ByStartupStory | January 19, 2026
33&Brew, the Mumbai-based artisanal coffee chain blending third-wave brews with Instagram-ready cafes, has raised Rs 20 crore in a Series A funding round led by Optimistic Capital to fuel aggressive expansion across India’s urban coffee boom.
Craft Coffee Meets Scalable Cafe Model
Founded by ex-Zomato execs turning single-origin Ethiopian pour-overs into neighborhood staples, 33&Brew differentiates through vertically integrated roasting from Coorg estates and menu engineering around cold brew flights and single-estate espressos. The chain’s 22 outlets across Mumbai, Bangalore, and Pune serve 50,000 covers monthly, achieving Rs 25 crore run-rate with 25% EBITDA margins through central kitchen efficiencies and loyalty-driven repeat visits.
Expansion Targets Tier-1 Coffee Wars
Capital accelerates 50-store rollout hitting Delhi, Hyderabad, and Chennai by 2027, plus in-house roastery scaling to 10 tonnes monthly production. Optimistic Capital partner Rohan Mehta called it “Starbucks disruption through Indian supply chain mastery” – capturing the Rs 3,000 crore cafe market where Gen Z demands authenticity over global franchises.
33&Brew proves India’s coffee culture scales through roast-to-cup control. When single-origin cold brews fund 100 neighborhood cafes annually, Rs 20 crore unlocks the chain rewriting urban caffeine economics from Mumbai to millennial India.
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