Tek Travels DMCC buys a 51% stake in BookaBed AG to expand its business’s services and offerings
- ByStartupStory | April 7, 2022
Expanding its global footprint, Tek Travels DMCC, a wholly-owned subsidiary of global travel platform TBO Tek Limited (TBO), has announced the acquisition of a 51 percent stake in BookaBed AG. TBO Academy trains and educates travel agents and travel trade partners, and BookaBed intends to increase its market share in Ireland and the United Kingdom by leveraging TBO’s global API business. BookaBed AG, established in Switzerland, also serves the Irish and UK travel industries as a B2B lodging provider.
TBO will be able to expand its services and offerings by investing in BookaBed. BookaBed AG, established in Switzerland, also serves the Irish and UK travel industries as a B2B lodging provider. By using TBO’s global API business and TBO Academy, which trains and educates travel agents and travel trade partners, BookaBed plans to grow its market share in Ireland and the United Kingdom.
TBO’s journey began in 2006 with a simple goal: to meet the changing needs of travel buyers and suppliers. What began as a single-product air ticketing company has grown into one of the leading global travel distribution platforms (Source: PGA Labs’ “Travel and Tourism Industry Report” dated December 21, 2021) across America, the United Kingdom, Europe, Africa, the Middle East, India, and the Asia Pacific. Air, hotels, rail, vacation packages, vehicle rentals, transfers, sightseeing, cruises, and cargo are all available through TBO.
BookaBed was founded in 2004 since then the brand has developed to become an important lodging provider in Ireland. BookaBed is a trade-only company that focuses on providing consistently high-quality customer service while offering exceptional deals throughout Europe, the United States, Asia, and Australia. BookaBed first opened its doors in the United Kingdom in 2013, and it is currently regarded as one of the most dedicated accommodation providers. For the past ten years, BookaBed has been named ITAA and ITTN accommodation supplier of the year.
TBO has received numerous awards throughout the years, including the prestigious World Travel Awards for being India’s leading B2B travel platform every year since 2019. TBO+ is a comprehensive rewards program intended particularly for purchasers, in which they may earn reward points for each transaction completed on the TBO platform, which can then be redeemed for a choice of lifestyle and travel products. TBO also offers Paxes, a dedicated corporate travel booking platform, and Zamzam.com, a B2C business focused on the burgeoning religious tourism market, giving TBO a totally streamlined travel ecosystem.
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