Stc’s Tali Ventures leads $6m Series A in Saudi AI platform Bonat
- ByStartupStory | November 4, 2025
STC’s Tali Ventures Leads $6 Million Series A in Saudi AI Platform Bonat
Saudi Arabia-based Bonat, an AI-powered customer engagement platform, has raised $6 million (SAR 23 million) in a Series A round led by STC Group’s corporate venture capital arm, Tali Ventures. The funding round also saw participation from anb seed Fund, Rua Growth Fund, RZM Investments, and a network of leading angel investors, reflecting strong regional confidence in Bonat’s growth potential.
Founded in 2019 by Saud Binsaeed and Bader Alfouzan, Bonat offers merchants an all-in-one platform that combines advanced analytics, AI-driven engagement tools, digital wallets, and behavior-based marketing automation. The platform helps thousands of retailers and food & beverage brands across Saudi Arabia convert walk-in customers into loyal patrons, supporting over six million users to date.
The fresh capital will be used to deepen Bonat’s AI capabilities, launch personalized campaign automation, and expand into new verticals such as retail and services. Integration with payments and mobile wallets will enable merchants to manage the entire customer journey — from data-driven insights to transaction completion — through a unified dashboard.
Motaz Alangari, Group Chief Investment Officer at STC Group, said, “Customer engagement is the foundation of loyalty and growth in the digital economy. Our investment in Bonat reflects STC’s commitment to empowering merchants with smarter digital tools and advancing the Kingdom’s Vision 2030.”
Khalid S. Alghamdi, CEO of anb capital, emphasized the expanding market opportunity: “Customer success platforms are set to triple to nearly USD 180 million by 2030, while the broader CRM space will more than double to USD 1.46 billion by 2033. Bonat sits at the nexus of both, delivering AI-driven engagement tools for a rapidly digitalizing economy.”
Saud Binsaeed, Founder and CEO of Bonat, added, “This investment fuels our next chapter — scaling faster, advancing AI integration, and helping businesses turn every customer interaction into revenue growth. We are proud to be building one of the region’s most impactful data-driven engagement platforms.”
Turki Aljoaib, Managing Partner at Rua Growth Fund, also highlighted Bonat’s innovative approach, stating, “Bonat is redefining how Saudi businesses connect with customers. From in-store insights to digital wallets, the company enables SMEs to thrive in a cashless, data-driven economy.”
As Saudi Arabia advances its Vision 2030 digital transformation agenda, Bonat’s growth trajectory underscores the rising maturity of AI-powered customer engagement solutions in the Middle East, positioning the Kingdom as a regional innovation hub in retail technology.
In summary, Tali Ventures’ lead in Bonat’s $6 million Series A funding round marks a significant boost for this Riyadh-based AI platform, supporting its ambition to become a leading force in customer engagement and loyalty solutions across Saudi Arabia and the Gulf Cooperation Council region.
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