Skincare Stories

Riquenza Skincare: Redefining Anti-Aging Through Science, Honesty, and Grace

• ByStartupStory     |    January 5, 2026

In an industry often driven by quick fixes and exaggerated promises, Riquenza Skincare stands out as a science-backed anti-aging brand committed to one essential truth: aging is natural, and skincare should build confidence, not insecurity. Rooted in evidence, transparency, and long-term skin health, Riquenza represents a new generation of skincare brands that prioritise honesty, results, and comfort over hype.

Incorporated on 2nd September 2025 and officially launched on 17th November 2025, Riquenza is a fully bootstrapped venture with no external investors. Built on the philosophy of slow, steady, and sustainable growth, the brand has remained independent and focused, ensuring that every product and promise aligns with its core values.

A Brand Built on People, Technology, and Purpose

Riquenza is founded by two co-founders with complementary strengths that shape its balanced approach.

Chetna, with a background in human resources, leads people, culture, and operations. Her people-first thinking ensures ethical practices, internal alignment, and meaningful customer relationships which are principles that directly influence how the brand communicates and operates.

Anurag Gupta, from a technology and systems background, drives digital strategy, operational scalability, and tech-led execution. Having lived in Oman for his secondary education and later moving to Delhi for his higher education, Anurag brings valuable international exposure and cultural insight that supports Riquenza’s planned expansion into Gulf markets. His familiarity with the region strengthens the brand’s ability to adapt thoughtfully to new geographies.

Together, the founders combine human empathy with technological precision, creating a future-ready skincare brand grounded in trust.

Inclusive, Unisex Skincare for Modern Lifestyles

Riquenza is positioned as a unisex skincare brand, designed to support all genders, skin textures, and tones. The brand believes that healthy skin and confidence are universal, and effective skincare should be inclusive and functional rather than gender-defined.

Targeting individuals aged 25 years and above, Riquenza addresses early and visible signs of aging such as fine lines, dullness, uneven texture, and loss of elasticity which are concerns increasingly seen in the late 20s and early 30s due to stress, pollution, screen exposure, and inconsistent routines.

Rather than attempting to alter natural identity, Riquenza focuses on preserving skin health, supporting the skin barrier, and enhancing comfort, allowing people to feel at ease and confident in their own skin.

Science-Backed, Clean, and Responsible Formulations

At the heart of Riquenza lies a strong commitment to science-led formulation and product safety. All Riquenza products are FDA approved, cruelty-free, and paraben-free, reflecting the brand’s dedication to ethical, clean, and responsible skincare.

Each product is developed using evidence-supported actives, rational concentrations, and formulation logic that respects skin biology. Riquenza confidently offers a 30-day guarantee to see visible change, provided the products are used consistently alongside a balanced diet and healthy lifestyle. This promise reinforces the brand’s belief in transparency and accountability.

There are no unrealistic claims or overnight transformations, only measurable improvement, skin strengthening, and long-term benefits built through consistency.

A Standout Sunscreen Loved by Customers

Among Riquenza’s six anti-aging SKUs, the brand’s sunscreen has received exceptional customer appreciation. Formulated with CICA (Centella Asiatica), an ingredient known for its calming, barrier-repairing, and anti-inflammatory properties, the sunscreen has earned strong positive feedback for its comfort, skin-soothing effect, and suitability for daily use.

Customer compliments around this product reinforce Riquenza’s formulation philosophy that skincare should not only perform well but also feel comfortable and reassuring on the skin.

Education as a Core Brand Value

Beyond product development, Riquenza places significant emphasis on skincare education. The brand actively works to help consumers understand ingredients, routines, skin behavior, and realistic timelines for results.

By simplifying skincare science and promoting informed usage, Riquenza empowers people to build sustainable habits rather than chase trends. This educational focus strengthens trust and aligns with the brand’s mission to support long-term skin health.

Early Traction With Purposeful Growth

Despite being a young, bootstrapped brand, Riquenza has demonstrated early traction, selling 159 units within its first month. This milestone reflects growing consumer interest and trust, achieved without aggressive discounting or inflated marketing claims.

Operating with a small team of five members, Riquenza manages operations, marketing, technology, e-commerce, and brand growth efficiently. Its agile structure allows for quick decision-making, close customer engagement, and continuous improvement.

A Philosophy of Confidence and Comfort

At its core, Riquenza aims to build confidence and comfort, not just improve appearance. The brand’s philosophy is clearly captured in its guiding belief:

“We can’t stop aging, but we help you age gracefully.”

Riquenza challenges fear-based anti-aging narratives by promoting acceptance, consistency, and self-assurance. Skincare, in this philosophy, becomes a form of care and confidence rather than correction.

Expanding Into the Gulf

Looking ahead, Riquenza plans to expand internationally into Gulf markets, beginning with Oman and Qatar. These regions align well with the brand’s emphasis on quality, efficacy, and trust-based skincare.

Anurag’s background and experience in Oman provide valuable regional insight, enabling Riquenza to approach international expansion thoughtfully and responsibly without compromising on product standards or brand philosophy.

A Brand Built for the Long Term

Riquenza is not chasing quick wins or viral moments. It is building a brand designed to last  rooted in science, honesty, education, and steady growth.

In a crowded skincare landscape, Riquenza offers clarity. In an industry obsessed with reversing age, it offers acceptance. And in a market driven by speed, it chooses purpose.

Riquenza Skincare stands for confidence, comfort, and consistency because while aging is inevitable, aging gracefully is empowering.

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