Rebalance leads pre seed round in travel gear brand NORI
- ByStartupStory | May 13, 2026
Bengaluru based NORI, a travel gear brand designed specifically for women, has raised $350K in a pre seed funding round led by Rebalance, with participation from Vijay Shekhar Sharma, VSS Investco, and other angel investors.
The fresh funds will be used to expand its product portfolio and strengthen its presence across digital and offline channels, NORI said in a press release.
Co founded in 2025 by Meenakshi Vyas and Rashika Nayak, NORI designs luggage, bags, packing cubes, and travel organisers tailored to the way women actually travel.
As India’s travel market scales rapidly, women, especially solo and business travellers, are emerging as one of the fastest growing consumer segments. Yet travel gear continues to be largely designed around generic use cases, often overlooking how women actually pack and travel.
NORI’s newest launch, the Carry On Wheelie, is built around how women actually pack and travel, with better organisation, ergonomics, and a design language that does not shy away from being feminine. The brand’s Organisers range, which anchored its early traction, follows the same product philosophy.
Within months of launch, NORI has served more than 4,000 customers and is tracking toward an annual run rate of Rs 2 crore. Internal data points to an NPS above 9 and a 20% repeat purchase rate within a 60 day window, early indicators that are rare for Indian D2C brands at this stage and suggest a clear market gap.
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