Pendulum raises $5.9M to help organizations track harmful narratives
- BySaksham Daga | January 8, 2022
Pendulum helps businesses, governments, and other organizations track malicious stories elsewhere on social media platforms and the web. The company today announced that it has raised $ 5.9 million in seed rounds led by the Madrona Venture Group, with participation from Cercano Management and others. The service was cultivated at Madrona Venture Labs.
“Pendulum’s platform uses AI and NLP technology to discover the threats and opportunities contained in the story on the first day of creation and track their spread on the Internet,” said Madrona’s managing director. One Hope Cochrane explains. “Analyzing and categorizing text, video, and audio content narratives on social media platforms gives companies better preparation and freedom to interact with the community. With the support currently available on YouTube, BitChute, Rumble and Podcasts, the platform will grow to include all major social platforms in the coming months.
The team behind Pendulum seems to be very suitable for building such products. For example, co-founder Sam Clark previously worked as a data mining engineer at Decide.com, but he worked at eBay after the company was acquired. He was also the co-creator of TransparencyTube, a project to classify and analyze political YouTube channels. Transparency Tube shares DNA with Pendulum, and Clark has worked with Madrona to develop a commercial product based on this common idea of tracking false and disinformation on the Internet. So he also teamed up with his co-founder, Mark Listes, to bring a lot of government experience to the team. Listes was previously the director of policy for the U.S. Election Assistance Commission and the chief of staff for the National Security Innovation Network, where he helped manage the U.S. Department of Defense`s venture engagement.
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