P2P Rural Commerce Startup Rozana Raises Pre-Series A Funding From 3one4 Capital, Others
- ByStartupStory | April 8, 2022
On Thursday, Rozana.in, a peer-to-peer (P2P) rural commerce startup, said that it has raised $2.5 million in its Pre-Series A round of funding.
It brings rural India into the fold of e-commerce, says the startup. The round was co-led by 3one4 Capital and Europe’s IEG – Investment Banking Group. Angel investors such as Manisha Girotra, CEO, Moelis and Board Member, Prosus (formerly Nasper) and SK Jain, Co-Founder, Sequoia & Westbridge Capital also participated in the round.
In order to improve the platform’s technological capabilities and increase Rozana’s footprint in Uttar Pradesh, Haryana, and Karnataka, the fresh capital will be utilised.
Co-founder & CEO at Rozana, Ankur Dahiya, said that for over a billion Indians, Rozana is a revolution brewing. Through tech and a network of tech entrepreneurs, our day and night effort is to focus on empowering hundreds of millions of consumers.
By e-commerce and legacy brands alike, rural and semi-urban areas are regions that are largely untapped. In order to drive product innovation, and demand and supply optimization for D2C brands, Rozana adopts a village by village strategy.
To enable micro-entrepreneurs into giving a wide array of offerings to their end consumers, it provides a full stack tech solution. Meanwhile, these entrepreneurs can put out their latest deals, make use of the platform to onboard new customers, and help them in placing online orders.
Rozana says in nine months alone, it has managed to tap into over four lakh households and in the future, it is looking at a steady growth.
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