OYO Rooms completed the acquisition of Croatia-based hospitality service provider Direct Booker
- ByStartupStory | May 9, 2022
Direct Booker, a Croatia-based hospitality service provider company has been acquired by OYO Rooms. The company has over 3,200 homes and served more than 2 million customers. The company was founded by Nikol Grubelic and Nino Dubretic in 2010. It provides vacation home management services in Dubrovnik which is an important tourist destination in Croatia.
Following the assets, the company Direct Booker will become a part of OYO and will be present across Europe. OYO, a Gurugram-based hospitality unicorn has already owned brands like Beelvilla, DaanCenter and Traum Ferienwohnungen and others in Europe. According to OYO, this acquisition will strengthen its presence in Europe and primarily in Croatia where it already has approximately 1,800 vacation homes on the Belvilla platform and over 7,000 homes under its Traum Ferienwohnungen platform.
OYO has its presence in countries like Denmark, Netherlands, Belgium, Germany, Austria and now also in Croatia. Ankit Tandon, the Global Chief Officer at OYO said that he is excited to welcome Nino, Nikola and the team at Direct Booker under the OYO umbrella. He further added that OYO’s vast technology and distribution systems and data science will add value to their 3,200 homes and increase the collective growth in Europe.
Nino Dubretic, the CEO and co-founder of Direct Booker said that the company’s robust belief in merging the technology and expertise will bring a positive impact to this partnership as well as the Croatian tourism economy will expand through OYO’s existing platforms spread across Europe. He also added that being a part of OYO will enhance its visibility across Scandinavian, Benelux and other surrounding countries. He also expressed his excitement about the next couple of months as both the company will be working together.
Oyo was founded in 2013, by Ritesh Agarwal and has recently $5 million from Microsoft at a valuation of $9 billion. The company closed $600 million in loan funding from Global Institutional Investors.
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