OTP Ventures leads Rs 35 Cr pre-Series A round in DeHaat Honest Farms
- ByStartupStory | August 17, 2026
DeHaat Honest Farms, the pesticide-free consumer food brand launched by DeHaat, has raised Rs 35 crore in a pre-Series A funding round led by OTP Ventures. The funding gives the brand fresh support as it works to build a stronger presence in the market for cleaner, traceable, and farm-sourced food products
Unlike DeHaat’s core agritech business, which focuses on supporting farmers with products, services, and technology, Honest Farms is aimed directly at consumers. Its promise is simple: offer agricultural products that are pesticide-free and sourced with greater attention to quality and trust
That positioning comes at a time when many consumers are becoming more careful about what goes into their food. People increasingly want to know how products are grown, where they come from, and whether the claims made by a brand can be trusted. For Honest Farms, this creates an opportunity, but it also means the company will need to maintain consistency across sourcing, testing, packaging, and delivery.
The pre-Series A round can help the brand move beyond its early stage. Funding at this point is generally used to improve operations, expand distribution, develop the product range, and reach more customers. For a consumer food company, these areas are especially important because growth depends on much more than product quality. Availability, freshness, pricing, and customer experience all play a role in whether people buy again.
OTP Ventures is focused on early-stage investments in consumer brands, consumer platforms, and fintech companies, making Honest Farms a natural fit for its investment approach . The fund’s participation also gives the startup access to an investor that understands the challenges of building a consumer brand from the ground up
The association with DeHaat could offer Honest Farms an additional advantage. DeHaat already operates in the agriculture ecosystem, so the brand may be able to draw on existing knowledge of farming and supply chains. However, selling directly to consumers requires a different kind of execution. The company must turn that agricultural connection into a dependable retail experience.
For Honest Farms, this funding round is an opportunity to build that bridge. If it can combine credible sourcing with convenient access and consistent quality, it could develop into a meaningful food brand. The next phase will be about earning consumer trust one purchase at a time and showing that pesticide-free food can become part of everyday shopping.
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