U&i introduces premium electronics brand Lyne in Mumbai
- ByStartupStory | August 1, 2022
U&i introduced the Lyne brand in the presence of actor Vidyut Jammwal, who serves as their brand ambassador. Customers of Lyne can choose from a wide selection of high-quality consumer electronics at reasonable prices. The event was hosted by the founders, Meet Vij, Paresh Vij, and Navin Vij, and was held at the Hotel Lalit in Mumbai in front of their key supporters and stockists. Sandeep Sawhney is one of the co-founders and National Business Head for Lyne.
Lyne intends to establish itself both online and in physical places with the launch of more than 50 products across 10 categories. In terms of quality and design, its premium product range is projected to be distinctive and unmatched. Smartwatches, data cables, neckbands, and earbuds will be a few of its primary, in-demand products. Due to the product line’s six worldwide manufacturing facilities and an Indian packaging facility, the pricing range would be reasonable, starting at just Rs 499.
The co-founder of Lyne, Meet Vij said, “We have seen how the preferences and needs of the clients have evolved over time. High quality, slick style, and affordable pricing were taken into consideration when developing the concept for Lyne. We want Lyne to be the entire one-stop shop for all consumer needs for mobile accessories, and we’re enthusiastic about it.”
Vidyut Jammwal, the brand ambassador stated, “I am really happy to be working with Lyne as their brand ambassador. As someone who places a high value on physical fitness, I am constantly searching for smart devices that will enhance my exercise routines, such as Lyne’s smartwatches and sweat-resistant audio accessories. I look forward to seeing what new things they develop and wish them luck in the future.”
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