The Quizy Team celebrated 75 years of Independence by educating people on the proper method of flag disposal
- ByStartupStory | August 23, 2022
The Quizy Team is an information gaming app that aids with better information processing. Their major investors include 100X VC & We Founder Circle, Faad Ventures, Capital-A, Dholakia Ventures, Anchorage Capital Partners, and others. In contrast to every Independence Day, Quizy celebrated the 75th Aazadi ka Amrit Mahotsav in numerous ways. The government of India’s excellent Har Ghar Tiranga program was one of them in which they participated and contributed their part. Through this, they tried to connect with the real India in fun and engaging ways.
The Quizy Team ran a seven-day campaign on their app to educate users on the history of the national flag, its significance, the rules for raising the flag, and what to do afterwards. It received excellent feedback, especially in this game genre, where it crossed over 100k in gameplay. The Har Ghar Tiranga campaign earned Rs 500 crore in revenue and employed 10 lakh people, but it also left behind many faded and damaged flags.
Team Quizy didn’t stop there, they continued their initiative offline by launching a campaign in Gurgaon to inform residents about the proper conduct to follow and how to preserve the honour and dignity of the national flag even after the celebration. In Gurgaon, the Quizy team developed a unique campaign that targets corporate buildings, starting with JMD Megapolis Sohna Road. The team travelled to more than 1,600 workplaces within these buildings to deliver the message by explaining the Code of Conduct in detail and distributing flyers with additional information.
Additionally, the Quizy Team advised people that if they were unable to retain dignity and honour, they may drop the flag at their office, and the team would dispose of everything with complete dignity and honour. More than 670 offices stepped forward and joined in sharing the flag. They also announced that to ensure the national flag is treated with respect not only on Independence Day or Republic Day but also after the celebration, they intend to take this campaign to the PAN Indian level in the future.
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