Stupa Sports Analytics Secures Rs 28 Crore Funding for Global Expansion
- ByStartupStory | May 15, 2024
Stupa Sports Analytics has successfully raised Rs 28 crore in funding from Centre Court Capital and PeerCapital. This investment is earmarked to accelerate the company’s global expansion initiatives, as announced on May 15.
Stupa Sports Analytics, founded in 2020 by Megha Gambhir and Deepak Malik, focuses on leveraging cutting-edge artificial intelligence (AI) to deliver advanced analytics solutions for player performance, broadcasting capabilities, and sports digitization tools. Their suite of services caters to athletes, sports federations, broadcasters, and fan communities, offering transformative data-driven insights and digitally enhanced experiences.
“We envision a future where innovative sports technology empowers athletes, federations, and fans with data-driven insights and enriched digital experiences,” stated Megha Gambhir, co-founder of Stupa Sports Analytics.
Initially centered on table tennis, the startup has rapidly expanded its offerings to include badminton and basketball. With this new funding infusion, Stupa Sports Analytics plans to diversify further into sports like tennis, pickleball, and volleyball. The company also aims to deepen its market penetration in key regions such as the United States, the United Kingdom, Australia, the Middle East, Europe, and Asia.
The funding will be channeled towards bolstering the startup’s engineering talent pool, particularly in AI and machine learning, to develop more sophisticated solutions within the burgeoning sports technology landscape.
Stupa Sports Analytics boasts collaborations with more than 15 governing bodies and sports federations across Europe. Notable partnerships include the European Table Tennis Union, International Table Tennis Federation, and Slovenia Table Tennis Association.
Megha Gambhir emphasized, “As our solutions are already being utilized by over 15 international federations, we are proud representatives of ‘Make in India’ sports technology on the global stage.”
Looking ahead, the company plans to pursue additional funding in 2025 to implement data and media rights monetization strategies, establish a B2B2C segment catering to players, coaches, and fans, and expand its portfolio across various sports disciplines.
The investment from Centre Court Capital and PeerCapital underscores the growing interest and potential within the sports technology industry. Mustafa Ghouse, General Partner at Centre Court Capital, expressed enthusiasm for partnering with Stupa Sports Analytics, citing their dedication to redefining racquet sports and integrating AI-driven analytics with cutting-edge sports technology.
The recent funding round aligns with Centre Court Capital’s broader strategy following the launch of its Rs 350-crore sports tech and gaming venture capital fund in April, supported by investors like Sajjan Jindal Family Trust, Small Industries Development Bank of India (SIDBI), PremjiInvest, GMR Sports, SG Sports, and USK Capital.
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