Red Bangle Appoints Vivek Chandra Shenoy as VP of Marketing and Strategy
- ByStartupStory | September 4, 2023
Red Bangle, a renowned global film and video agency, has recently appointed Vivek Chandra Shenoy as its Vice President of Marketing and Strategy. With an impressive track record spanning over a decade, Vivek brings a wealth of experience in diverse marketing and strategic endeavors to the company.
“As our new VP- marketing and strategy, Vivek will play a critical role in shaping our strategy and driving growth for Red Bangle. I am confident that his skills and passion will inspire our team to reach new heights and achieve our ambitious goals,” Lakshmi Rebecca, co-founder, of Red Bangle, said.
Vivek’s role at Red Bangle encompasses two significant aspects of the business. Firstly, as the Head of Strategy and Planning, he will oversee the development of innovative communication and content strategies for the agency’s key clients and brands. His expertise will be instrumental in addressing brand challenges and enhancing the effectiveness of content. Secondly, as the Head of Marketing, Vivek will lead marketing initiatives aimed at fueling the company’s growth.
Red Bangle has set an ambitious goal to double the contribution of its international business within the following year. Vivek’s appointment aligns with this vision, as he brings a data-driven approach to target and convert a genuine audience into customers, catering to new-age audiences across various mediums beyond traditional television.
“Red Bangle with a strong background in video content is well placed to leverage this change. I wanted to craft communication strategies beyond TV and cater to new-age audiences across mediums,” Vivek Chandra Shenoy, VP- of marketing and strategy, at Red Bangle said.
As Vice President of Marketing and Strategy, Vivek’s leadership is poised to shape the strategic vision and long-term strategy for Red Bangle, solidifying the company’s position as a leading force in the film and video content production industry.
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