Employee health insurance firm Plum appoints Disney Star’s Sasha Abraham as its head of brand
- ByStartupStory | August 17, 2022
Plum, an employee health insurance platform, has named Sasha Abraham as its new head of brand. Sasha leads marketing initiatives for companies including Betty Crocker and the NFL. She has more than 13 years of diversified experience in the US, the UK, and India. Sasha, most I recently served as Star Sports’ marketing director for Women’s Cricket and International Sports, with an emphasis on raising awareness of brands like the Premier League, Wimbledon, Women’s cricket, and others in India.
With the ultimate objective of being the most admired and trusted insurance and benefits brand in the world, Sasha will be in charge of developing Plum’s brand strategy, fostering brand awareness and affinity, and leading thought leadership.
Abhishek Poddar, CEO and co-founder of Plum, said, “I am thrilled and eager to welcome Sasha to Plum. She has a proven track record of defining and executing marketing goals, and I have no doubt that she will contribute to Plum developing a strong brand identity. Sasha’s expertise in brand marketing will further accelerate Plum’s favourable development trajectory and foster stronger ties between various sectors.”
Sasha Abraham, head of the brand at Plum, stated, “I firmly believe in the Plum principle that every employee and their family should have access to high-quality healthcare. I am really inspired by the team’s drive to make a meaningful difference, and I can’t wait to work with Plum to further develop the brand into something truly exceptional.”
Saurabh Arora and Abhishek Poddar founded Plum in 2019, which offers reasonable corporate perks and high-quality health insurance. Employee advantages of utilising Plum include an increase in job satisfaction, an improvement in employee health and productivity, and a decrease in the cost of health coverage.
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