PickMyAd raises undisclosed pre-seed funding led by Kissflow’s founder
- ByStartupStory | August 18, 2022
PickMyAd, an influencer discovery, and booking platform has raised an undisclosed amount in its second pre-seed funding round led by Kissflow CEO Suresh Sambandam. Prashanth, VP – Amwell, US, Mohan K, CEO of IppoPay, as well as Prabhu Rangarajan, co-founder of M2P Fintech, among other angel investors from India and the US, also participated in the round.
PickMyAd quickly connects brands with influencers and manages the whole influencer marketing journey on a unified platform. It provides more flexibility to brands of all sizes as well as connects creators with much more opportunities. PickMyAd aspires to be the largest influencer marketplace for finding, booking, and managing creators.
“The investment will be used to build other revenue streams as well as creator tools that will allow creators to monetize in different ways,” said Prabu Dass, PickMyAd’s CEO, and co-founder.
“People who consumers follow want to hear from them. As a result, brands are enlisting the help of influencers and creators to engage with their target audience. We’re seeing mainstream TV commercials featuring Instagram influencers as well as YouTube stars. At the same time, brands are finding it increasingly difficult to reach and manage influencers across multiple platforms and geographies,” Mr. Sambandam explained.
PickMyAd focuses on YouTube and Instagram influencers in Tamil Nadu, Kerala, Andhra Pradesh, Telangana, and Karnataka for the time being. It has onboarded over 500 influencers and facilitated over 100 transactions. ” Early in 2022, the startup received its first pre-seed funding from the Start-up India Seed Fund. The global influencer market is currently worth $9 billion and is expected to grow to $25 billion by 2025.
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