Mukesh Lodha is appointed CFO by G.O.A.T.
- ByStartupStory | December 7, 2022
Mukesh Lodha has been chosen by GOAT Brand Labs to serve as its new financial director. Lodha’s new position will enable him to contribute to the national and international growth of the direct-to-consumer fashion and lifestyle company aggregator.
In a statement released on December 6, according to ET Retail, GOAT Brand Labs co-founder Rishi Vasudev said, “We are thrilled to announce the appointment of Mukesh Lodha as our chief of finance.” “GOAT is expanding quickly (more than 80% year over year). We are growing both domestically and abroad, and in the coming months, we plan to add many exciting new brands.

According to the Economic Times, Lodha has more than 20 years of expertise in the finance industry and has worked with companies like Nielsen, Wipro, and TVS Motor Company among others. At GOAT Brand Labs, Lodha will leverage platform-driven, multi-intervention strategies to direct fashion and lifestyle firms toward profitable growth.
In order to lead the finance team at GOAT and its acquired companies, a senior tenured leader should join us as we get closer to the $100 million annual run rate, according to Vasudev. We will greatly benefit from Lodha’s experience across domain verticals, which will aid in our efforts to become a billion-dollar business.
The portfolio of GOAT Brand Labs includes a wide variety of brands, including the fashion label The Label Life and the natural personal care companies NutriGlow and Neemli Naturals. According to its website, the company is based in Bengaluru and collaborates with organisations like SBI, HDFC Bank, Razorpay, Unicommerce, and Shopify.