Magicpin scales up to fulfilling 300,000 monthly orders on ONDC
- ByStartupStory | May 4, 2023
Magicpin, a hyperlocal startup, announced on Wednesday that it is now fulfilling over 10,000 orders per day on the Open Network for Digital Commerce (ONDC) platform, a significant increase from the 1,000 orders it was fulfilling two weeks ago.
Using its own seller portal as well as other startups’ portals such as PhonePe’s Pincode Spice Money, Mystore, Craftsvilla, Meesho, and Paytm, magicpin has been successful in expanding its services. In April, the hyperlocal startup announced that it had onboarded approximately 25,000 food merchants from its network of local restaurants, making it the largest restaurant aggregator on the ONDC platform. These merchants are now available on other platforms, including Paytm and PhonePe’s Pincode, Spice Money, Mystore, Craftsvilla, and Meesho.
Magicpin has rapidly scaled up its order fulfillment capabilities from less than 1,000 orders per day to 10,000 orders per day in just two weeks, equating to more than 300,000 orders per month. The hyperlocal startup also manages the backend logistics for ordering and delivery for other participants on the ONDC platform. Anshoo Sharma, CEO and Co-founder of magicpin, stated that their early mover advantage in the hyperlocal market provides an opportunity for the company to support other startups in the country by providing logistics, delivery, and reach support to penetrate hyperlocal markets across India, saving them significant amounts of time and financial resources.
T Koshy, MD and CEO of ONDC, expressed excitement about the rapid growth of magicpin on the network, stating that their expertise in hyperlocal operations and logistical support has been beneficial not only for their own sellers but also for other participants on the platform. This collaboration and innovation align with ONDC’s vision for driving the growth of digital commerce in India, and the company looks forward to facilitating further collaborations.
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