Indian Pet Care Startup Supertails Achieves 3X Revenue Growth and 5X Consumer Growth in FY 2022-23
- ByStartupStory | May 24, 2023
Supertails, the top tech-enabled startup in the pet-care industry, commemorates two years of remarkable progress, innovation, and steadfast commitment to new pet owners throughout India. Since its establishment in May 2021, Supertails has swiftly emerged as the preferred choice for pet parents, providing a wide array of products and services such as nutrition, healthcare, and training, thus establishing itself as the premier pet care ecosystem in the nation.
Being recognized as one of India’s rapidly growing startups, Supertails has attained a remarkable growth rate of 300% in the fiscal year 2022-23. The company is set for further expansion and aims to achieve an Annual Recurring Revenue (ARR) of 150 Crore by 2024. Supertails’ recent introduction of Henlo, a direct-to-consumer (D2C) pet food product produced locally, showcases its dedication to supporting the “Make in India” initiative.
Supertails was established with a core mission to empower novice pet owners through the provision of essential resources and knowledge, solidifying its position as a prominent figure in the industry. Over the past year, the company has witnessed a remarkable surge in its customer base, experiencing a five-fold increase. Notably, this growth has been concentrated in tier 2 and 3 cities. In order to enhance the overall customer experience, Supertails recently launched its dedicated app, enabling users to embark on a seamless and personalized journey.
Supertails, the premier teleconsultation provider in India, has gained recognition as the largest platform, having facilitated over 50,000 successful consultations. With a strong focus on catering to the distinctive requirements of pet parents throughout their “pawrent” journey, Supertails has established itself as a trusted and dependable platform.
Varun Sadana, Aman Tekriwal, and Vineet Khanna, the co-founders of Supertails said, “Our journey as a pet-care startup has been surreal so far. We are elated to see the change among first-time pet parents and how pet parenthood has transformed in India in the last 2 years. We moved one step closer to our aim of creating a platform that integrates products, services, and communities as we launched our app recently. Pet parents have shown immense trust in us over the last two years and we will continue to work hard and make their journeys with their furry babies as easy as possible. We are a bunch who love celebrating milestones and we invite pet parents around the country to join us in our birthday bash campaign and experience the convenience and quality of our comprehensive pet care solutions.”
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