Skincare brand Deconstruct raises $2 million in funding led by Kalaari Capital
- ByStartupStory | August 25, 2022
Deconstruct, a skincare brand based in Bengaluru, received $2 million in a seed round from Beenext and Kalaari Capital’s flagship programme CXXO.
The startup will utilize the funds for employing and hiring new staff members, marketing strategies and campaigns, innovation and expansion for the growth of the startup as it aims to become a Rs 100-crore brand in the coming two years.
“Kalaari came in from a very principle thought process and undertook a detailed understanding of the business,” said Malini Adapureddy, founder of Deconstruct Skincare. “This provided me confidence that they can be valuable as partners who go beyond the capital. Kalaari has invested in multiple consumer businesses and has seen them scale, and this will help us.”
With over 20 SKUs across face washes, moisturizers, and serums the startup plans to expand its product line within the skincare and related categories from 15 to 50 in the upcoming 12 to 18 months while also looking into entering a few overseas markets, such as the UAE and Southeast Asian nations.
About Deconstruct
Deconstruct is a skincare product development company that brings simple, innovative and science backed products. The Bengaluru-based startup was founded by Malini Adapureddy in 2021. The company strives to inform customers on the substances used in skincare products and claims to live by the motto “information over impulse.” ensuring that customers make informed skin care choices and not impulsive ones.
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