BBC Studios inks content partnership with BookMyShow Stream
- ByStartupStory | August 30, 2022
BBC Studios has established an exclusive transaction video-on-demand (TVOD) programming relationship with BookMyShow Stream in India. This first collaboration will see the launch of a BBC First dedicated branded area in the shape of a widget on BookMyShow Stream, boosting the company’s bespoke and appealing portfolio with a dose of premium, bold British drama.
“BBC Studios is recognized for producing high-quality material that is supported by compelling storytelling and can reach a global audience.” “We are always looking for new ways to complement our audiences’ evolving consumption habits, and we are excited to embark on this new partnership with BookMyShow Stream to expand our reach in India’s dynamic and vibrant streaming landscape,” said Stanley Fernandes, BBC Studios’ vice president for distribution, South Asia.
Consumers on BookMyShow and BookMyShow Stream will be able to stream the following premium drama titles on the BBC First exclusive branded space in the form of a widget on the platform as part of the launch: Sherwood, Ragdoll, and Unforgotten S1. Over the following two quarters, BookMyShow Stream will include titles such as Smother Series 1-2, Traces Series 1-2, The Chelsea Detective, Happy Valley Series 1-2, and Unforgotten Series 1-4 on its site.
“The TVOD industry is gaining popularity as more and more entertainment aficionados adopt the ‘pay for what you want to watch’ mindset rather than having numerous subscriptions.” We are pleased to see this exclusive partnership grow as BBC Studios recognizes the enormous promise this sector holds. We are happy to offer prized BBC Studios titles to BookMyShow Stream, extending our goal of bringing intriguing international programming to Indian fans. The BBC First widget on our platform will appeal to viewers looking for meaningful content by bringing the finest of British content to India. Through this strategic agreement, we hope to raise our entertainment quotient and provide our customers with an unrivaled viewing experience. ” COO: Ashish Saksena, BookMyShow.
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