Anushka Sharma Joins Forces with Leading Women’s Fashion Brand ‘W’
- ByStartupStory | September 6, 2023
Anushka Sharma, the renowned Bollywood actor and entrepreneur, has been welcomed as the brand ambassador for India’s leading women’s fashion brand, W. This collaboration marks the launch of a vibrant festive campaign that harmoniously blends the warmth of celebrations with a modern spirit. The campaign revolves around the idea that every festival carries a story, much like the story of women. It captures the essence of women as the focal point of every celebration, encouraging them to embrace their individuality and “Celebrate your story.”
Anushka Sharma expressed her enthusiasm about the partnership, stating, “I am delighted to be a part of the W for Woman family as their brand ambassador. The brand’s ideology resonates with my beliefs and values. It celebrates the essence of every woman, her unique story, her convictions, her beliefs, her challenges, and her victories. To me, W for Woman embodies the spirit of a thoughtful woman’s brand, reflecting the modern woman who embraces her roots—an individual who is authentically Indian at heart and globally minded.”
Anant Daga, Managing Director of TCNS Clothing Co Ltd., commented, “Anushka’s vibrant personality and strong individuality perfectly align with the brand’s essence. Anushka represents the inspiring and accomplished modern woman, effortlessly transitioning through various roles, embodying the true spirit of the W woman. Our festive collection, unveiled alongside this campaign, adopts a fresh identity—a completely new avatar. We are thrilled to have Anushka on board as the W woman.”
W’s specially curated Festive Collection encompasses a wide range of Anarkalis, Festive sets, dresses, and more. It showcases an exquisite selection of fabrics meticulously chosen to enhance the festive experience. From cotton lurex sets embellished with metallic gota trims to velvety textures adorned with matte sequins, the collection offers a tactile journey through the opulence of the festive season. The incorporation of colored zari weaves, mirror work, and intricate dori work with sequin highlights introduces a rich and diverse palette of textures and embellishments.
Follow Startup Story
Related Posts
