Amazon Prime Video Unveils “Mission Start Ab” Business Reality Series
- ByStartupStory | July 15, 2023
Amazon Prime Video has launched a groundbreaking business reality series called “Mission Start Ab” in collaboration with the Office of the Principal Scientific Adviser (PSA), Government of India, aimed at showcasing India’s grassroots innovators and their journey towards business growth, according to a recent announcement.
The seven-episode series will feature promising entrepreneurs who are focused on scaling their made-for-India innovations with the potential to drive socio-economic change. These entrepreneurs will face a series of challenges as they strive to scale their businesses and secure funding for their ventures.
Given India’s vibrant startup ecosystem, this wholly Made-In-India series will also bring together three renowned investors who will search for India’s next unicorn. The investors will subject 10 early-stage founders to intense exercises and simulations, testing their entrepreneurial, management, communication, and crisis management skills.
Ajay Kumar Sood, Principal Scientific Adviser, Government of India, expressed his excitement about the reality series, stating, “This captivating series will serve as a powerful platform, showcasing the inspiring stories of those driving social change through innovation.” He believes that the series will provide valuable learning opportunities for grassroots innovators, promote sustainable startup practices, and attract the right investors, contributing to the growth of India’s grassroots innovation ecosystem.
Sushant Sreeram, Country Director, Prime Video, India, emphasized the platform’s commitment to being a force for good and supporting India’s economy. He stated, “We are incredibly proud to partner with the Office of the PSA, Government of India, and bring to life ‘Mission Start Ab,’ a path-breaking series.”
During the event, Alia Bhatt, a popular actor, successful entrepreneur, and investor, shared her journey as an entrepreneur and highlighted the challenges involved in turning ideas into reality. She commended the initiative of “Mission Start Ab” in enabling and empowering entrepreneurs, emphasizing its potential to have a far-reaching impact on India’s growing startup ecosystem.
With the launch of “Mission Start Ab,” Amazon Prime Video aims to provide a platform to showcase and support India’s entrepreneurial talent, fostering innovation and driving positive change in the country’s business landscape.
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