Actress Dia Mirza invests in Greendigo Organic Clothing
- ByStartupStory | September 28, 2022
Actress Dia Mirza made an undisclosed investment in the eco-friendly children’s clothing company Greendigo Organic Clothing. The actor will serve as the brand’s ambassador throughout the nation.
The company is counting on Mirza’s fame to broaden its clientele and boost its market share in the organic clothing industry.Greendigo intends to raise awareness about the negative impacts of hazardous chemicals by working together with manufacturers of traditional infant apparel.
In a statement about the collaboration with Mirza, Greendigo co-founder Barkha Bhatnagar Das said, “We’re happy to have Dia on board in a multifaceted capacity. We have a specific goal in mind: to make organic children’s apparel the rule rather than the exception. We have no doubt that our message will resonate with people when Dia is around.
Dia Mirza said this in response to her affiliation with the company: “What I love most about Greendigo is that it speaks to the parent and planetarian in me. I have grown to be quite protective of all of nature’s creations as a mother to a one-year-old baby son. Therefore, backing a company that promotes the safety of all life forms couldn’t make me happier.”
Greendigo Organic Clothing, founded in 2019 by Meghna Kishore and Barkha Bhatnagar Das in Mumbai, creates children’s clothing from 100 percent certified organic cotton. The brand sells products online with a dedicated store
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