Actor Suniel Shetty-backed Vieroots is in talks to raise up to $10 mn in funding
- ByStartupStory | June 4, 2022
Vieroots, funded by Bollywood star Suniel Shetty, is looking to earn up to $10 million in a Series A investment to expand its core activities. Vieroots, a Bengaluru-based health tech firm founded in 2019, secured Suniel Shetty as an early-stage investor in 2020. The company is involved in personal consumer genomics and epigenetic management and uses innovative technology known as EPLIMO.
Sajeev Nair, the chairman of the company stated that Vieroots is possibly the world’s first individualised epigenetic lifestyle modification firm. The firm is combining genomic and metabolic data to produce the best Epigenetic Lifestyle Modifications suggestions for individuals. This is accomplished with the assistance of cutting-edge Artificial Intelligence, and it represents the highest degree of tailored health possible right now. It will also expand its user base in metro cities along with the global expansion.
With EPLIMO, a pioneering new-age healthcare solution based on geno-metabolic evaluation, Vieroots has offered next-generation wellness. EPLIMO evaluates the risk of acquiring lifestyle illnesses such as diabetes, obesity, high blood pressure, cardiovascular disease, cancer, and so on, and designs lifestyle changes including nutrition, supplements, and exercise to maintain optimal health. Vieroots has introduced 19 nutritious supplements in the Indian market, in addition to the proprietary programme EPLIMO. Products include magnesium and zinc supplements, as well as a few unique ayurvedic formulations.
Suniel Shetty stated that he is a firm believer in preventative health since it is significantly less expensive than the disease. The notion of bio-hacking and anti-ageing offered by Vieroots piqued my interest. Vieroots provides holistic health through a tailored lifestyle change programme that includes bodily cleaning and nutrition restoration. Vieroots is supported by a knowledge-driven and technology-driven wellness paradigm. The firm anticipates tremendous growth for Vieroots in the future as a result of the increased awareness of wellbeing.
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