Aclobev startup IST Hard Sheltzer secures Rs 3 crore in its seed round of funding led by IAN
- ByStartupStory | June 15, 2022
Indian Standard Time (IST), an alcobev business, received a seed investment round of Rs 3 crore from Indian Angel Network (IAN). Vishnuraj Kunjur and Ajay Upadhyaya, IAN Lead Investors, are leading the seed round. The money will be used to expand the company’s employees and boost marketing activities, with the goal of redefining India’s drinking culture and providing a guilt-free drinking experience.
IST Hard Seltzer, which launched in November 2020, intends to establish the hard seltzer industry in India by presenting a relevant next-gen drink that “inspires a shift to drink differently” with its 100% natural and refreshing flavour.
IST Hard Seltzer was created by Krupa Shah and Kunal Shah with the goal of creating an alcoholic beverage with a 5% ABV (equivalent to a beer), very low sugar content, and less than 99 calories while maintaining excellent flavour and quality. IST offers a drink for all situations, with a broad range of varieties such as Lime and Grapefruit, with a popular gin revolution at its apex and local hard seltzer reaching new heights. IST is founded on the idea of toying with the concept of time’s limitless nature, evoking the sentiment “Anytime is a good time!”
Krupa Shah, founder of IST said that there’s a new trend of drinking in India where people want to interact and unwind with a drink, but yet keep in control. It’s a drink that has the same pleasant effects as a beer or a light cocktail but isn’t as heavy. Since its introduction in Goa, it has seen a wonderful reaction to IST. We now look forward to growing our reach even further, developing a new counter-culture, and bringing IST to additional locations across the country thanks to IAN’s financing.
Vishnuraj Kunjur, IAN’s lead investor, stated that the practice of social drinking is becoming increasingly popular throughout the world. People prefer flavorful beverages with fewer calories than traditional beer and wine. IST is bringing the most popular worldwide trend of Hard Seltzers to India, and it’s a deliciously refreshing and seasonable drink with a broad appeal.
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