Samsung Electronics and SK Hynix to strengthen their semiconductor business in the US.
- ByStartupStory | December 13, 2021
Amid the global semiconductor crisis, and the US’s push for incentivizing semiconductor production in the US, Samsung Electronics and SK Hynix have pushed for scaling up their semiconductor business in North America through recent promotions and changes of executives.
On the 10th of December, Samsung Electronics announced the new leadership and appointed Kang In-yup as resident and Head of Device Solutions Americas (DSA) for the DS Division. This is the first time that a president-level manager has been appointed for the DSA. Whereas SK Hynix also recently conducted executive reshuffle and organization reform to establish a new unit for business in the American region, speeding up to target the North American market.This organization will be the basis for SK Group to target the U.S. market.

The newly appointed President Kang is an excellent expert in modem development and has served as the head of the System LSI division, which designs non-memory semiconductors and develops related technologies. It is analyzed that Samsung Electronics appointed President Kang as the head of DSA to secure a new growth engine by strengthening its organizations in North America.
SK Group Chairman Chey Tae-won recently visited the US and said that he would aso invest more than 60 trillion won in the US. Some are expected to be invested in the semiconductor industry.