European fashion brand PRODUKT launches in India.
- ByManjeet Singh | October 9, 2021
PRODUKT is a global fashion brand that launches in India under the umbrella of BESTSELLER India. PRODUKT is designed for independent, self-confident, business-oriented, and opinionated young men of today whose social media status straddles both vocation and vocation.
JACK & JONES PRODUKT redefines the basics by upgrading it with fine yet unmissable details. It rewrites fashion, one product at a time. This line will be available exclusively at TRENDS stores and AJIO.
With this collection, you’ll find an array of style options that are inspired by the ever-evolving urban and indie-pop culture scene. The garments are lively, easygoing, and fit well with the current trend
The face of the brand PRODUKT by JACK & JONES, Ishaan Khatter says, “It’s been an absolute pleasure to partner with PRODUKT by JACK & JONES. The brand offers a fashion range that has a unique combination of comfortable yet edgy, laid back but so trendy, and I love it! It perfectly resonates with my style and I’m looking forward to this association”
According to Vineet Gautam, CEO and Country Head of BESTSELLER India, “In a fashion-forward country like ours, it’s important to stay relevant and create fashion solutions for everyone! And for us, PRODUKT does just that! It taps into a category of the audience who are early adopters of fashion and are not afraid to experiment with their looks. Furthermore, we’re excited to partner with Reliance Retail, their retail footprint via TRENDS and strong digital presence through AJIO provides for a great platform for us to showcase PRODUKT by JACK & JONES. As the face of the brand, Ishaan Khatter’s personality of being effortlessly stylish coupled with his charismatic attitude completely synergizes with the brand DNA of PRODUKT by JACK & JONES.”
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