Foodtech Startup Pluckk raises $5 million in Seed Round of funding
- ByTejika Bajaj | January 20, 2022
Foodtech startup Pluckk recently announced that it has raised a consolidated sum of $5 million in its seed round of funding led by Exponentia Ventures, a fund primarily focused upon backing emerging business ideas in the B2C and B2B space.
The company officials made a statement expressing that the recently infused funds will be deployed towards building the right team, enhancing technology as well as building an appropriate farm to fork infrastructure. Furthermore, a sizable portion of the funding will also be utilised to acquire an existing player in the FnV category- Indus Fresh.
Talking about the recent round of fundraise, Pratik Gupta, CEO and Co-Founder, Pluckk, said “The biggest consumer revolution we are witnessing today is that consumers not only want to enjoy eating but are also increasingly very careful on what they eat. Pluckk aims to be the brand of choice by providing the widest curated range of such lifestyle-oriented fresh produce. At the core Pluckk will work with farmers through its bespoke win-win program that focuses on farm practises to ensure residue free and traceable produce.”
Additionally, this fresh round of funding will be utilised to expand into key metro cities and garner a wider set of consumers in cities such as Bangalore, Mumbai, Gurugram, Pune as well as Hyderabad. The startup intends to drive traffic on its D2C platform as well as through other e-commerce platforms under its brand name.
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