Direct-to-consumer brand Licious has raised fresh funds from Aman Gupta and other investors
- ByStartupStory | February 26, 2022
Licious has raised fresh funds from giant investors including, Aman Gupta, co-founder of consumer electronics brand boat, Haresh Chawla and Nithin and Nikhil Kamath-backed Gruhas Proptech LLP partners at private equity firm True North.
Licious has become India’s first D2C unicorn following a $52 million round led by IIFL AMC’s Late Stage Tech Fund in October.it also secured $192 million in Series F round. According to sources it has been valued at Rs 9,890 crore after having raised around $340 million to date.
The company is available in 14 Indian cities, claiming to achieve a growth of 500% in the last year with 2 million unique customers so far. It has built a model of farm-to-fork including handling the entire supply chain.
In 2020, the company had also entered into the ready-to-eat segment. Emerging as the largest player in this space and competing with the likes of Zapfresh, BBDaily, MeatRoot, Easymeat and FreshToHome.
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