D2C Platform GlobalBees acquires new age companies Yellow Chimes and Absorbia
- ByStartupStory | November 5, 2021
The online platform, GlobalBees has acquired two more new age companies- Yellow Chimes and Absorbia in an attempt to strengthen its market presence.
Yellow Chimes is an e-commerce platform which deals exclusively with crystal jewellery whereas Absorbia is a home care entity. The acquisition would allow GlobalBees to establish a strong foothold in the jewellery as well as homecare market.
Commenting about the announcement of the acquisition, the CEO of GlobalBees, Nitin Agarwal stated, “Yellow Chimes and Absorbia are a strong addition to our portfolio, and it is heartening to see our family grow. We look forward to establishing each of these brands globally and achieving new milestones. Going forward, we will continue to work with innovative brands across diverse and fast-growing categories.”
Founded in 2021, GlobalBees is an online platform which acquires startups and allows them to upscale their services globally. The company partners up with entrepreneurs worldwide and works to develop the D2C market space.
The founder of Absorbia, Prabhav Sharda commented, “We entered India with a product that Indians didn’t even believe that they needed. With constant innovation, we carved a niche in the home care market. Becoming a part of a like-minded company such as GlobalBees is a fantastic milestone in our journey.”
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