Customer intelligence platform Zeotap raises additional $11M in Series C round
- ByAyushi Ray | September 9, 2021
Customer intelligence platform Zeotap raises additional $11M in Series C round. The extension follows the company raising $42 million in July 2020, which was followed by an initial extension of $18.5 million in November from SignalFire’s Breakout Fund. This new extension is aimed at enabling new investors such as Liberty Global Ventures to come on board, following oversubscription to previous rounds. Other new investors include Richard Pennycook CBE (former CEO of the Co-operative Group) as well as senior executives across global SaaS and retail. The new round brings the company’s total funding raised to $90 million, fuelling Zeotap’s drive to provide solutions for marketers facing a privacy-first future.
Zeotap’s customer intelligence platform (CIP) was launched in 2020 as the next-generation customer data platform (CDP), designed to deliver on the more challenging compliance requirements of the European market. ID+, Zeotap’s Universal ID solution, was also launched last year to enable brands and publishers to resolve identities at scale when third-party cookies are deprecated in 2023. “Zeotap’s drive to put privacy at the heart of customer data initiatives is unique in the space and arrives exactly when the market needs it more than ever,” said Kay Schwabedal, Chief Digital Officer, Virgin Media O2, Liberty Global’s UK Joint Venture with Telefónica. “It’s no surprise that this has resulted in an incredible growth trajectory, and we’re thrilled to be on board to support this mission.”
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